IKEA Light is Important

Animated shots

The goal of this series of animated shots is to show how important correct lighting is to our lives and how the lack of it can lead us to unexpected and frustrating situations.
All wrapped in a stunning look and a big dose of humor.

Role: Animation and rigging for the main male character.

Client: Ikea
Producer: Deni Dimovski
Direction: Deni Dimovski / Thiago Steka
Illustration: James Gilleard
Storyboarding:  Ricardo Drehmer / Thiago Steka
Animation: Ricardo Drehmer / Thiago Steka
Grading: Martin Steinberg
Sound: Henrik José

See more below
Animation development:

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