When the briefing comes to a tennis ball hitting the net, rise straight, in slow motion, with camera getting close enough to fill the screen so we could see the felt detail... it is best to go with 3D.

This is the breakdown of the 3D ball made for the live action film “Itaú - Bola na Rede”, produced by Santa Transmedia and directed by Gustavo Gripe.

I was responsible for modelling, animation, shading, rendering and compositing. Color grading by Santa Post.

Watch the full spot here:

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